Paul Gatza
Paul Gatza
drinking energy fruit mixing options people relatively spirit stereotype toward
To some degree, they're going after people who are relatively new to the drinking age, to keep them from mixing a spirit with an energy drink. With the fruit beers, the stereotype is it's marketed toward women. There are just so many other options out there today.
beer biggest continuing craft grown growth increase interest past sales segment several shows since steadily strong ten
The craft beer segment has grown steadily over the past ten years and in 2005 it showed its biggest increase since 1996. The strong growth in craft beer sales over the past several years shows American consumers' continuing interest in flavorful American beers.