Paul Marciano
Paul Marciano
Paul Marcianois a Moroccan-born American fashion designer of Jewish descent and co-founder of Guess? Inc. He is the mastermind behind Guess? Inc image and his black-and-white advertisements have won numerous Clio awards. Initially run by all four Marciano brothers, today the company and its extension lines, Marciano and G by Guess, are handled only by Paul and Maurice. He is also a large benefactor to one of the larger Sephardic synagogues in Los Angeles, Em Habanim...
NationalityAmerican
ProfessionDesigner
CountryUnited States of America
The campaigns and the models in them create the fantasy around the brand. It has always been about having strong images. Without that, we could not have gone into all the categories we did. It really has been the foundation from where the house of Guess was built.
Guess will always be loyal and true to its roots.
Since the day we started Guess, the brand has always stood for young, sexy and adventurous, and it is these same qualities that I look for in the models that become Guess Girls. They also have to look healthy.
The Guess Guy has to have a masculine presence and project a strong personality as a counterpoint to the sensuality of the women in the campaigns. With Tom Skerritt, I think people thought he was an interesting - maybe not the most obvious - choice for a Guess campaign. However, I felt he had that perfect combination that was right for the brand.