Paul Swangard
Paul Swangard
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Nobody we've seen in the last 10 years has fallen as hard and tried to come back at this level. It makes sense to come back with a product that focuses on the court, where his performance message counts most. The core target audience here may be urban youth, but his image is still relevant, for example, to the mother of the shoe buyer, or anyone who holds the purse strings. Perception is what drives the market.
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It's not about bringing the loyal fans back. They're probably at the doors now. It's the casual fans that will make the difference between teams being profitable and not being profitable.
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Finance 101 will tell you, if you take the value of her figure skating revenue streams and discount it, this is a multimillion-dollar disappointment.
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You want to be using the off-season to generate momentum. And nothing has happened, from the stadium issue on down, to give much acceleration to that momentum. For every step forward, it seems like they've taken two steps backward.
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The leagues, especially the NFL, don't want to discount their product for a particular market,
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The Seahawks are a wonderful story. If you look at that franchise now, it's a success story for him.
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Fans of college football, particularly those who are spending a lot of their dollars, see things less as fans and more as investors. It does beg the question: What point do we damage what was a tradition-based event? I think you can have the best of both worlds.
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Bush has the opportunity with the national championship game to have an unrivaled platform. If he does use that as his starting point into the professional ranks, he's got a stage. And to have somebody giving him good advice about using that stage accordingly and acting appropriately is not uncommon.
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The American population is continuing to diversify, and Hispanics have become a very important part of the sports economy,
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I suspect they realize that whether you love him or hate him, you want to watch. As for other companies, there's just too much to lose to tie their brand equity to Barry right now.
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If you don't pay attention to them long term, you are going to wake up one day and have asked yourself, 'Where did all your fans go?'
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There's a lot of interested stakeholders in wanting her to be there. There's a lot of outside interests pulling for her.
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There were a lot of companies that might have dreamed of a Monday like this one.
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The Cadillac dealership deal is an obvious and natural connection. But it's like a building that has a naming rights deal. It might prevent him right now from other deals,