Paul Swangard
Paul Swangard
absolutely cares game marketing nfl taught teams turn
What the NFL taught us . . . is that I can take an absolutely meaningless game between two teams that no one cares about, take them to Mexico, and turn it into an international marketing platform.
barry brand equity hate lose love realize suspect tie whether
I suspect they realize that whether you love him or hate him, you want to watch. As for other companies, there's just too much to lose to tie their brand equity to Barry right now.
bring core fans hopes market product until
Until the product is back on the shelf, you can't say what the market is going to be. The NHL hopes its core fans are the first to come back -- and that they bring a friend.
attach brands categories family name
There are still categories that are probably not going to want to attach their name to Kobe. Family-consumer brands like McDonald's and Sprite are probably still a little reticent to come back into the fold.
field open success
Ultimately, his success on the field would open some new doors.