Paul Swangard
Paul Swangard
fans loyalty means point
At this point fans are saying, 'Show me that my loyalty means something to you.' But it's a double-edged sword.
anyone audience core counts drives fallen hard holds image last message mother nobody perception performance product purse seen shoe target tried urban
Nobody we've seen in the last 10 years has fallen as hard and tried to come back at this level. It makes sense to come back with a product that focuses on the court, where his performance message counts most. The core target audience here may be urban youth, but his image is still relevant, for example, to the mother of the shoe buyer, or anyone who holds the purse strings. Perception is what drives the market.
franchise success wonderful
The Seahawks are a wonderful story. If you look at that franchise now, it's a success story for him.
business realizing teams
Teams are realizing that it's not their business to be in broadcasting.
companies dreamed might monday
There were a lot of companies that might have dreamed of a Monday like this one.
building cadillac deal might natural obvious prevent rights
The Cadillac dealership deal is an obvious and natural connection. But it's like a building that has a naming rights deal. It might prevent him right now from other deals,
athletic category companies growth lifestyle looks realize
Companies realize there's a growth possibility in the lifestyle category ? not necessarily for athletic use, but because it looks good.
absolutely cares game marketing nfl taught teams turn
What the NFL taught us . . . is that I can take an absolutely meaningless game between two teams that no one cares about, take them to Mexico, and turn it into an international marketing platform.
field open success
Ultimately, his success on the field would open some new doors.
athletic business clearly era self
Clearly in an era in which most athletic departments are told to be self-sufficient, they should look more like the way a business is structured.
both call certainly clear coming life potential rebuild three
I don't know if we'd call this a renaissance, but I think he's certainly coming back to life both on and off the court. He may never get back to where his potential was two or three years ago, but there was always the sense that he could rebuild some of that equity. ... It's clear he's well on his way.
against becomes closer connection fans gets overly people stepped turn
I don't think fans are necessarily against it, but they don't want it to be too in-your-face. If it becomes overly commercialized, people will turn away. We've already stepped out with buildings, but the connection the fans have isn't with the building, it's with the team. This gets closer to the core.
building good paramount people remind
It's paramount that they get people back in the building to remind them how good the sport is.
dollars extending players revenue seen sports taught today understand
The NHL has taught us that the players need to understand that this is about extending the revenue opportunities to keep the dollars flowing. If you want to make millions, (you) have to do some things that are creative. It's about as saturated a marketplace for sports today than we've ever seen before.