Paul Swangard
Paul Swangard
awareness channels flipping interest marketers offense sunday team
When you're flipping the channels on a Sunday and see his team on offense with him in the backfield or in the slot, you're going to stop. That awareness and interest is what marketers will covet.
degree executives goes herself major reflects respected sports style team
To the degree that she reflects the franchise's style and savvy, she is well respected in a male-dominated sports property. That respect goes all the way up through the league's operations. She has established herself as one of the major team executives in all of sports.
business realizing teams
Teams are realizing that it's not their business to be in broadcasting.
absolutely cares game marketing nfl taught teams turn
What the NFL taught us . . . is that I can take an absolutely meaningless game between two teams that no one cares about, take them to Mexico, and turn it into an international marketing platform.
brings college expertise helps level perspective sports teams
That helps from a budget-planning perspective and brings expertise to the college level that professional sports teams have had in-house for decades.
bringing casual difference doors fans loyal profitable teams
It's not about bringing the loyal fans back. They're probably at the doors now. It's the casual fans that will make the difference between teams being profitable and not being profitable.
good kobe rather rebuild seen worldly
Kobe was seen as this non-controversial, rather worldly good guy. He can rebuild his image, but it's never going to be the same that it was.
attach brands categories family name
There are still categories that are probably not going to want to attach their name to Kobe. Family-consumer brands like McDonald's and Sprite are probably still a little reticent to come back into the fold.
barry brand equity hate lose love realize suspect tie whether
I suspect they realize that whether you love him or hate him, you want to watch. As for other companies, there's just too much to lose to tie their brand equity to Barry right now.
continuing population sports
The American population is continuing to diversify, and Hispanics have become a very important part of the sports economy,
folks happened kobe shock system
That's what folks thought Kobe could become. It was such a shock to the system what happened in Colorado.
accept last sort sure takes willing
While not unprecedented, it takes us into a potentially new era. It's sort of the last bastion in American sports. We haven't been willing to accept it. I'm not sure if that's right or wrong, it's just not been done.
appetite due indians insatiable respect sure
With all due respect to the Indians, I'm not sure there's an insatiable appetite for Indians programming and nothing else.
bring core fans hopes market product until
Until the product is back on the shelf, you can't say what the market is going to be. The NHL hopes its core fans are the first to come back -- and that they bring a friend.