Peter Bamford
Peter Bamford
Peter Richard Bamford, is a British businessman, currently Chairman of SuperGroup plc, the owner of the Superdry brand, and rapidly growing youth fashion retailer. He is also a Non-Executive Director of Rentokil-Initial plc...
available exposure level position team
We wanted a position at a level of sponsorship, expenditure and exposure with the team that first of all was available to us here and was not available at Ferrari.
consider evaluate flood kinds lots quite reason requests various within
We get lots of requests. When we make an announcement it prompts a flood of various kinds of requests and proposals. We consider all of them within reason and we evaluate them quite systematically.
brand build investment levels rights similar
We have similar levels of investment but many more rights and flexibility to build our brand for the future.