Peter Fader
Peter Fader
Peter Fader is the Frances and Pei-Yuan Chia Professor of Marketing at the Wharton School of the University of Pennsylvania. He is also the academic Co-Director of the Wharton Customer Analytics Initiative, an academic research center focused on the development and application of customer analytic methods...
grasp inability sony stories
It's not like Sony is going out of business, but there are so many stories to tell about the company's inability to grasp opportunities.
below figure levels people weight
I don't put a lot of weight at the top. In many ways, Stringer is a figure head. The people below him and two levels down are the ones who will make this work.
contrary good likely living managers marketing people putting runs stuff
Putting the stuff where people are more likely to go is the big payoff. It runs contrary to what marketing managers do for a living but it is good for their shareholders.
smart thinking different
Charging everyone the same thing and treating everyone the same way, as retailers do today, is 'Six Sigma' thinking which is great for producing widgets on a production line, but it makes no sense in a world where customers are inherently different.
smart retail world
Retailers are treating everyone the same way who walks in their stores and this doesn't make sense in the world we live in where all customers are not equal.
book cds data
I figured the process of someone standing at a shelf and deciding what juice to buy is going to be very different than someone sitting at the computer clicking through a bunch of different books or CDs-until I actually looked at the data, and it turned out that the patterns were remarkably similar.
business data folks taught understanding
There are a lot of data warehousing folks without any understanding of the patterns. It doesn't get taught in business schools.