Peter Fader
Peter Fader
Peter Fader is the Frances and Pei-Yuan Chia Professor of Marketing at the Wharton School of the University of Pennsylvania. He is also the academic Co-Director of the Wharton Customer Analytics Initiative, an academic research center focused on the development and application of customer analytic methods...
business data folks taught understanding
There are a lot of data warehousing folks without any understanding of the patterns. It doesn't get taught in business schools.
contrary good likely living managers marketing people putting runs stuff
Putting the stuff where people are more likely to go is the big payoff. It runs contrary to what marketing managers do for a living but it is good for their shareholders.