Peter Francese
Peter Francese
Peter Franceseis an American speaker and writer on the subject of populations and consumer trends. Francese works with many non-profit organizations and major American corporations, such as MetLife and others. He is a frequent contributor to Advertising Age...
affluent bulk class danger depending forward fraction future households large middle provide relatively small
The danger going forward is that the formerly large middle class is shrinking, and we are depending on a relatively small fraction of affluent households to provide the bulk of future consumer-spending growth.
income top toward
Income is tilting toward the top end of the scale.