Peter Lazarus
Peter Lazarus
buying cycles few olympic past weeks
Buying cycles have been shortened, but in the past few weeks the Olympic marketplace has become healthy.
create healthy last month move needle olympic sales terms
In the last month or so, we've been able to move the needle in terms of Olympic sales to create a pretty healthy Olympic marketplace.
again higher increased investment olympics profitable revenue stream televised year
The Olympics has always been a profitable investment for NBC, every year we have televised it. And each year, we have increased our revenue stream to higher levels. It will be profitable again this year.
dollars overall per
We're doing more dollars per deal, and overall the dollars are higher.