Peter Sealey
Peter Sealey
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The greatest thing is to have word of mouth. Advertisers are desperate to get people to talk about their product.
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It's not as though a 17-year-old is going to know about Campbell's soup cans and Marilyn Monroe.
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When you walk in that theater, you know it's entertainment, you know you have to suspend your disbelief. You're allowed greater latitude in filmed entertainment. Look at (Steven) Spielberg's new movie, Munich . It's anchored to a book (George Jonas' Vengeance ) that has largely been discredited.