Peter Wilt
Peter Wilt
Peter Wilt, born in McHenry, Illinois, is a soccer executive who was the first President and General Manager of the Chicago Fire in Major League Soccer, led an effort to bring an expansion MLS franchise to Milwaukee, Wisconsin, and maintains strong connection to the sport of soccer in the Midwest, Chicago in particular. Wilt is most known for his work with the Chicago Fire, where he gained a reputation for being a fan-friendly businessman in the soccer world...
convincing creates fan fourth good product sales stick third ticket unless viewed
Tokenism creates short-term ticket sales but that kind of fan won't stick with the team. Unless the product is good -- and is viewed as good -- they won't come back for a second, third and fourth game. It's not just about having a good product, it's about convincing them they have a good product.