Peter York
Peter York
Peter Yorkis a British management consultant, author and broadcaster best known for writing Harpers & Queen's The Official Sloane Ranger Handbook with Ann Barr. He is also a columnist for The Independent on Sunday, GQ and Management Today, and Associate of the media, analysis and networking organisation Editorial Intelligence...
NationalityBritish
ProfessionJournalist
Date of Birth15 August 1950
character names looks
Brands are useful ways of short-handing practically anything - look at the way Tom Wolfe first used brand name lists to sharpen up a character and a situation. Look at the most brand-referenced novel, Bret Easton Ellis's 'Glamorama.
nice block writing
It's just as well that I write in the same facile way wherever I am - no blocks or anguish, no contemplation, no elaborate revision, no need for love-tokens or nice views.
mistake pleasure source
One should never learn from one's mistakes. Making the same mistakes, over and over again, is a source of unremitting pleasure.
arguing analysts grows
Eponymous brands aren't that popular with analysts and investors now. You can only take an eponymous brand with a living figurehead so far, they argue. What happens when they grow old and die? What happens when they misbehave and go seriously off-brand?
names long reassuring
All I'm saying is that Louis Vuitton and L'Oreal didn't invent branding at some point in the mid-Eighties. Big, reassuring names have been around a long time.
two vision different
In Britain, eponymous lifestyle branding as we know it started in the late 1960s, with two fascinating families - the Conrans and the Ashleys - who in increasingly brilliant settings and catalogues sold rather different visions of what the new ideal upper-middle-y life looked like.
bet concerned fridge socially trading
Been trading up recently? You have, haven't you? You'll be squawking that you're too rational, too busy and too socially concerned for any of that. But go through the fridge - come to think of it, what about the fridge itself? I bet it's bigger than its predecessor.
foundation peter
There's no Peter York Foundation, and you're no one without one.
ideas worry people
People are fretful about lifestyle retailing because the idea that anyone's immortal soul and deepest longings can be quite so readily anticipated and consolidated with several hundred thousand other like-minded types is worrying.
associated bad people wild
It was associated with people who did bad stuff, who went wild on the terraces,
father yale class
George Bush is by American standards rabidly Upper Class - Eastern, Socially Attractive, WASP, 19th-century money, several generations of Andover and Yale (and, while we're at it, his father, George H. W. 'Poppy' Bush, was a former president and his grandfather was the Nazis' U.S. banker in the 1930s).
attitude class style
Sloanes aren't cafe society or NYLON hedge-funders with million-pound bonuses, or London Eurotrash wearing upgraded style anglais. Ann Barr's and my original picture of them in 'The Official Sloane Ranger Handbook,' published in 1982, was of an upper-middle-class world, conservative and fairly homogeneous, united by old attitudes and institutions.
moving agency different
If you've done a bit of journalism, everyone assumes you must be moving into PR. We're absolutely not becoming a PR agency and we're not turning into Brunswick. We will remain SRU, but we will be owned by the Brunswick Group. It's quite different.
jobs black world
Marmite - like that other little black-jar job, Bovril - is so much a Mark 1 staple-of-Empire brand, so much part of the Edwardian world of enamel advertising signs, the history of grin-and-bear-it industrial food.