Peter York
Peter York
Peter Yorkis a British management consultant, author and broadcaster best known for writing Harpers & Queen's The Official Sloane Ranger Handbook with Ann Barr. He is also a columnist for The Independent on Sunday, GQ and Management Today, and Associate of the media, analysis and networking organisation Editorial Intelligence...
NationalityBritish
ProfessionJournalist
Date of Birth15 August 1950
clever names saws
Haagen-Dazs (a clever Scandi-sounding name invented by Americans in 1961) was bought for its Euro-sounding sophistication by the kind of Americans who first bought those Mercs and Beemers, while Ben & Jerry's (now owned by Unilever) brought a post-hippy sensibility to bear. Buyers saw the brand as saying 'all-natural, organic and Fairtrade.
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As one of the most successful and longest running bands in Christian music, Audio Adrenaline has made tremendous impact in the lives of their loyal listeners. They have also been a strong influence and positive role model for many of today's emerging bands. It has been EMI CMG's privilege to partner with Audio Adrenaline and to support their music and ministry throughout their entire career.
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Been trading up recently? You have, haven't you? You'll be squawking that you're too rational, too busy and too socially concerned for any of that. But go through the fridge - come to think of it, what about the fridge itself? I bet it's bigger than its predecessor.
nice pride smell
Have you got a Beemer, an Audi, a Saab or a Volvo that replaced a Ford, Vauxhall, Rover or Nissan? Many Brits have. Your first Beemer. A particularly nice smell of leather. Something rather plain but satisfactory about the interior. And that lovely enamel wotsit in the middle of the steering wheel. A moment of quiet 'because I'm worth it' pride.
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I can't actually read interviews with thesps now because they're almost always fantastically predictable, the men especially. Actors are forever stressing their ordinariness, their beer and football-loving commitments.
study-life order fans
I cling to the basic set of tenets laid out in Tom Wolfe's 'New Journalism' - to get out there like the great French novelists of the 19th century and study life. I am a Tom Wolfe fan of the first order.
caring clothes arrows
I often find myself worrying about celebrities. It's an entirely caring thing; it's not like the people who commission those photographs with cruel arrows to go on the covers of the celebrity magazines. The photographs show botched plastic surgery, raging eczema, weight gain and horrible clothes for maximum schadenfreude.
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If you've done a bit of journalism, everyone assumes you must be moving into PR. We're absolutely not becoming a PR agency and we're not turning into Brunswick. We will remain SRU, but we will be owned by the Brunswick Group. It's quite different.
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Imagine a State occasion where the Queen is wearing trainers with her tiara because she thinks it will make people like her better, more folksy. It's unthinkable. But that's patently the thought process Gordon Brown (or his spin doctor) went through before the Prime Minister appeared on the world stage in Beijing without his suit and tie.
two vision different
In Britain, eponymous lifestyle branding as we know it started in the late 1960s, with two fascinating families - the Conrans and the Ashleys - who in increasingly brilliant settings and catalogues sold rather different visions of what the new ideal upper-middle-y life looked like.
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Pop managers are fixed in the dramatic stock character repertoire too, ever since the first British pop film musical, Wolf Mankowitz's 'Expresso Bongo' of 1959, with Cliff Richard as Bongo Herbert and Laurence Harvey as his manager. The key components were cast as X parts gay, X parts Jewish and triple X opportunistic.
girl art pigs
Girls like Diana Spencer, armed with nothing more than a guinea-pig-rearing certificate, proud to say in that old Sloane way that she was 'as thick as two short planks,' became the exception as girls from Benenden and Downe House started to fast-track towards the City and law, consultancy, media and the arts.
mother fashion baby
Tabloid discussion of bad children always blames baby-boomer liberals, careerist mothers and fashion-crazed Nathan Barley types who think it's all enormously funny. But the centre-leftish psycho-thinker Oliver James says it's all down to the Thatcher-and-after culture of turbo-capitalism, making people acquisitive and unsatisfied.
rock-and-roll rocks hamburgers
Rock and roll is the hamburger that ate the world.