Peter York
Peter York
Peter Yorkis a British management consultant, author and broadcaster best known for writing Harpers & Queen's The Official Sloane Ranger Handbook with Ann Barr. He is also a columnist for The Independent on Sunday, GQ and Management Today, and Associate of the media, analysis and networking organisation Editorial Intelligence...
NationalityBritish
ProfessionJournalist
Date of Birth15 August 1950
girl nice sound
Kate Middleton's a pretty girl who sounds nice.
fashion nice silly
Fashion people think that the careful Nice companies are boring beyond measure. (Nice people think fashionistas look silly and should Get A Life).
foundation peter
There's no Peter York Foundation, and you're no one without one.
fashion luxury design
All brands, whether high-ticket luxury ones such as Cartier or Rolls-Royce or 'masstige' ones with luxe-y overtones but altogether more affordable, all want to grow. Even brands that may have started in a modestly niche design and lifestyle fashion can find themselves under pressure to go global or to sell out at the top.
art media london
London clubland divides itself between the St James's refuge for toffs, and the Conquest of Cool, for the arts and media.
mistake pleasure source
One should never learn from one's mistakes. Making the same mistakes, over and over again, is a source of unremitting pleasure.
real hair years
By the 1980s, practically no one under 60 in the real civilian world wore hats for anything except weddings, funerals or Ascot. Hats had been in competition with hair, and hair had won. Thirty years before that, Brits of all classes and ages wore hats all the time.
character names looks
Brands are useful ways of short-handing practically anything - look at the way Tom Wolfe first used brand name lists to sharpen up a character and a situation. Look at the most brand-referenced novel, Bret Easton Ellis's 'Glamorama.
names long reassuring
All I'm saying is that Louis Vuitton and L'Oreal didn't invent branding at some point in the mid-Eighties. Big, reassuring names have been around a long time.
design style biscuits
There is an interior style we intellectuals and design policy wonks know as Haut Euro Pooftastic, which really takes the biscuit.
smart people conflict
Socially smart people have always mocked the threateningly mobile, and anti-branding is a central strand of high-end status conflict now.
attitude class style
Sloanes aren't cafe society or NYLON hedge-funders with million-pound bonuses, or London Eurotrash wearing upgraded style anglais. Ann Barr's and my original picture of them in 'The Official Sloane Ranger Handbook,' published in 1982, was of an upper-middle-class world, conservative and fairly homogeneous, united by old attitudes and institutions.
christian baby dog
Like lots of baby boomers, I was brought up on archaic anthropomorphism. Upstanding Christian dogs. Rabbits with family values. Because the ancient texts and pictures were sacred - Potter, Milne and the rest. Even concerned parents who knew Freud and Jung never saw the contradictions in feeding us on them.
arguing analysts grows
Eponymous brands aren't that popular with analysts and investors now. You can only take an eponymous brand with a living figurehead so far, they argue. What happens when they grow old and die? What happens when they misbehave and go seriously off-brand?