Phil Kendall
Phil Kendall
encouraged europe family fixed further homes interest key nineteen older operators percent plays showing strong targets telephones triple users western younger
Nineteen percent of homes in Western Europe are already cellular-only. Cellular operators should be encouraged to see that a further 18 percent of cellular users with fixed telephones are also considering disconnecting that fixed line. Younger users will be key targets for cellular operators, with older users in family units showing strong interest in triple plays and quad plays.