Phil Knight
Phil Knight
Philip Hampson "Phil" Knightis an American business magnate and philanthropist. A native of Oregon, he is the co-founder and chairman emeritus of Nike, Inc., and previously served as chairman and CEO of the company. In November 2015, Forbes named Knight the 15th richest person in the world, with an estimated net worth of US$28.1 billion. He is also the owner of the stop motion film production company Laika...
NationalityAmerican
ProfessionEntrepreneur
Date of Birth24 February 1938
CityPortland, OR
CountryUnited States of America
A brand is something that has a clear-cut identity among consumers, which a company creates by sending out a clear, consistent message over a period of years until it achieves a critical mass of marketing.
We used to think that everything started in the lab. Now we realize that everything spins off the consumer.
Michael Jordan and Tiger Woods are really part of a very big advertising program, and the fact that they make so much money is because the markets have dictated that they get that money, and the fact that they endorse our products allows us to sell more products and create more jobs.
I don't consider myself enigmatic, but I don't spend a lot of time thinking about my public persona.