Phil Magney
Phil Magney
addressing auto changing consumers discover entertainment job listen makers needs terms
Auto makers are doing a better job of addressing the needs of consumers, particularly in terms of entertainment solutions. Consumers are changing the way the listen to, manage, and discover new music.
loved people simple track
People just want to track their loved ones. It?s as simple as that.
backwards bending cars customers front general gm money navigation particular sell systems throwing
To say that GM is bending over backwards to sell cars in general and cars with navigation systems in particular is an understatement. But they're just throwing money away if they don't get out in front of customers and tell their story effectively.