Philip Diehl
Philip Diehl
building catalog coin community online
An online catalog for us is really part of building a community for coin collecting.
larger margin market products profit sell web
All these products have a profit margin. The profit margin is larger when we sell it over the Web than through other market channels.
banks commercial demand dilemma either extensive faced market order pointed prove public research until wait
We did very extensive market research, and it pointed to a fundamental dilemma we faced in distribution. The banks were not enthusiastic. They either would not order it, or would wait until there was public demand. Well you can't prove the demand if you can't get it to the commercial sector.