Ralph Alvarez
Ralph Alvarez
Ralph Álvarezis a Cuban-American businessman and the former President and Chief Operations Officer of McDonald's Corporation...
beef chicken flat growing percent product sales year
Beef sales have been flat year over year, while chicken product sales are growing 8 to 10 percent a year.
chicken choice choices continue customers flavor menu products quality represent
Customers continue to tell us that they want great-tasting menu choices with new flavor and more variety. As a result, quality chicken products represent an important part of our menu.
category chicken focus greater prepared specific variety
You will see a greater variety of freshly prepared foods, with a specific focus on the chicken category and breakfast.
cases options
The options are better in many cases than they think.
beef believe billion chicken continue expense few focus putting rather selling stronger trend
Today, we're selling $2 billion in chicken, and that's significantly up from a few years ago. We believe this trend will continue so we're putting a stronger focus on chicken rather than beef but its not at the expense of beef, rather incremental to it.
coming consumers core variety
We've got to give consumers variety and new tastes. They're not coming just for our tried-and-true core products.
gas limited necessity optional reaction seen today
We've seen limited reaction to the gas prices. We are much more of a necessity today than just an optional meal.