Ralph Tribbey
Ralph Tribbey
academy advantage key oscar titles
Because of the way the academy has crunched down the Oscar season, you have to look at positioning your key titles to take advantage of that.
category consistent decline ends product seems seen since
Some of this may have to do with the rental market, which is where more of this direct-to-video product ends up going. We've seen a consistent decline in this category since 2003, but it seems to be accelerating.
five poor sell six title
It's a poor marketer who can't sell the same title five or six times.