Randy Hargrove
Randy Hargrove
certainly designed drive service traffic value
It's designed to show the value of our service and certainly to drive traffic to our stores.
dvd share
DVD is comprising the lion's share of our rental business.
entertainment home movies pie public watched
In 2002, the American public watched more pre-packaged movies at home than ever before. ... The home entertainment pie is growing.
business drive goal great revenue stores transfer
Our goal is to drive business and competitors' business to our other stores and Blockbuster Online. This transfer of revenue is great for our profitability.
across based believe experience lower markets tested
We tested this in markets across the country. Based on our experience in these tests, we believe we will be able to make that up in rental transactions and lower marketing, operating, and promotional costs.
confident inventory product rolling taken
We're confident we'll have enough product in stores. We've taken inventory into consideration when rolling this out.