Ray Kroc
Ray Kroc
Raymond Albert "Ray" Krocwas an American businessman and philanthropist. He joined McDonald's in 1954 and built it into the most successful fast food operation in the world. Kroc was included in Time 100: The Most Important People of the Century, and amassed a fortune during his lifetime. He owned the San Diego Padres baseball team from 1974 until his death in 1984...
NationalityAmerican
ProfessionEntrepreneur
Date of Birth5 October 1902
CityOak Park, IL
CountryUnited States of America
In business for yourself, but not by yourself.
The two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it.
If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be able to bridge the Atlantic Ocean with them.
The definition of salesmanship is the gentle art of letting the customer have it your way.
It is no achievement to walk a tightrope laid flat on the floor.
I was never much of a reader when I was a boy. Books bored me. I liked action. But I spent a lot of time thinking about things. I'd imagine all kinds of situations and how I would handle them.
The McDonald brothers were simply not on my wavelength at all. I was obsessed with the idea of making McDonald's the biggest and the best. They were content with what they had; they didn't want to be bothered with more risks and more demands.
If you've got time to lean, you've got time to clean.
McDonald's is a people business, and that smile on that counter girl's face when she takes your order is a vital part of our image.
We provide food that customers love, day after day after day. People just want more of it.
Adversity can strengthen you if you have the will to grind it out.
We take the hamburger business more seriously than anyone else.
If you do it first class and you don't compromise values, and you don't compromise quality, and you don't compromise service, and you don't compromise cleanliness, then everybody else who is the competitor has got to play catch-up.
Creativity is a highfalutin' word for the work I have to do between now and Tuesday.