Raymond Boggs
Raymond Boggs
appeal contact direct efforts ibm internet playing product small
Dell, Gateway, Hewlett-Packard, IBM and now Compaq are all refining product and promotional efforts to appeal to small businesses, with the Internet and direct contact playing an increasingly important role.
brand checking continues dealer experience factor past pc represents small
Small firms are always checking to see if another brand or dealer represents a better choice. But past experience with a brand continues to be an important factor in new PC selection.