Regis McKenna
Regis McKenna
Regis McKenna is a marketer who introduced many of the ideas that are now part of the mainstream in technology marketing and who helped launch some of the major technical innovations of the computer age, including the first microprocessor, Apple's first personal computer, the first recombinant DNA genetically engineered product, and the first retail computer store...
drives hours people reason technology work
These people work 15 hours a day, and they're fabulously wealthy. The reason is that what drives them is the development of the technology and the accomplishment of the applications in the marketplace, not just the wealth.
marketing
Marketing is everything and everything is marketing,
marketing
The best marketing is education.
communication ironic age
It's ironic, but true, that in this age of electronic communications, personal interaction is becoming more important than ever.
important elements speed
Speed has become an important element of strategy.
branding overrated
Branding is overrated.