Renzo Rosso
Renzo Rosso
Renzo Rossois an Italian fashion entrepreneur. Referred to as the "Jeans Genius" by Suzy Menkes, he is the President of OTB Group, the parent company of Maison Margiela, Marni, Viktor & Rolf, Diesel, Staff International, and Brave Kid. Founder of the Only The Brave Foundation, a not-for-profit organization, Rosso is also the President of the Red Circle investments; the Diesel Farm in Marostica, Veneto; the Pelican Hotel in Miami; and Bassano Virtus 55 S.T., the professional soccer club of his...
NationalityItalian
ProfessionBusinessman
Date of Birth15 September 1955
CountryItaly
Every country inspires us from Pakistan to India or Japan. Every season we are there, we see what is going on the street, the young kids, the groups and the attitudes.
In order for fashion to progress, we have to always be willing to invest in someone or something new and embrace risks, regardless of the economy.
E-mail represents one of the most innovative technologies of recent years.
I want to take time for myself, because all my life is ta-ta-ta-ta. So I don't want nothing special, just to breathe. I'd like to work maybe a half day and then take my bicycle and go by the riverside.
Diesel is the only example of a casualwear or sportswear company that became a luxury brand.
I expect them to work like I work, with an incredible passion and love, then everything comes easy and nice.
E-mail has become a tool I can't do without.
Sometimes you don't have the time to prepare yourself for looking good in front of the mirror with what you're wearing. And then when you go to work or go out, you don't like it. I spend a lot of time preparing.
When I was 5 years old, we had nothing in the village. One day, in front of my house, some soldiers in a big Cadillac started to do a picnic. I looked at them like they were coming from the moon. I remember they gave me a box of rice pudding - that, for me, was the American Dream.
We assumed the customers were smart and that they'll buy what they like, not what the ads tell them to buy.
We're always trying to break the boundaries of what a 'denim brand' can be, and we want to be respected for it.
Diesel pioneered the idea of luxury denim, and we still drive this market. But it encompasses more: the consumers love the brand, the lifestyle, the mentality of Diesel.
I'm tired of advertising! I'm looking for new solutions that make people laugh and amuse. Italian creativity is too narrow, it still hasn't overcome the dichotomy limits between heaven and hell.
I am a rock & roll man, and therefore, a denim man. Musicians of any era - whether it be The Beatles, the Rolling Stones, Rage Against the Machine, or, of course, Madonna - will inspire fashion. And we in turn will inspire them.