Renzo Rosso
Renzo Rosso
Renzo Rossois an Italian fashion entrepreneur. Referred to as the "Jeans Genius" by Suzy Menkes, he is the President of OTB Group, the parent company of Maison Margiela, Marni, Viktor & Rolf, Diesel, Staff International, and Brave Kid. Founder of the Only The Brave Foundation, a not-for-profit organization, Rosso is also the President of the Red Circle investments; the Diesel Farm in Marostica, Veneto; the Pelican Hotel in Miami; and Bassano Virtus 55 S.T., the professional soccer club of his...
NationalityItalian
ProfessionBusinessman
Date of Birth15 September 1955
CountryItaly
We're always trying to break the boundaries of what a 'denim brand' can be, and we want to be respected for it.
In order for fashion to progress, we have to always be willing to invest in someone or something new and embrace risks, regardless of the economy.
I want to take time for myself, because all my life is ta-ta-ta-ta. So I don't want nothing special, just to breathe. I'd like to work maybe a half day and then take my bicycle and go by the riverside.
We assumed the customers were smart and that they'll buy what they like, not what the ads tell them to buy.
I'm tired of advertising! I'm looking for new solutions that make people laugh and amuse. Italian creativity is too narrow, it still hasn't overcome the dichotomy limits between heaven and hell.
I am a rock & roll man, and therefore, a denim man. Musicians of any era - whether it be The Beatles, the Rolling Stones, Rage Against the Machine, or, of course, Madonna - will inspire fashion. And we in turn will inspire them.
Consumers fall in love with a brand and it's important for a brand to develop and stretch itself to provide for their consumers. I don't suspect that a customer will walk into a store to buy a pair of jeans and end up buying a sofa, but it's about providing loyal consumers with a choice to create a lifestyle.