Richard Castellini
Richard Castellini
commercial dropping excess million pinch sure
Certainly, when you're dropping in excess of two million for a commercial you've got to pinch yourself to make sure it's the right thing to do.
bowl brand broaden cherry drive expensive experience further online super top traffic using
We're using the Super Bowl experience to broaden brand experience and to further drive traffic to our online activities. The Super Bowl is like the cherry on top of our online (activities). It's an expensive cherry. Don't get me wrong.
convey deeply easily entirety experience forms information online people spot
The experience of people online is that you can convey the information more quickly, easily and deeply than you can in other mediums. Not to say the 30-second spot is going to go away in its entirety it's just going to be augmented by other forms of marketing.