Richard Hayne

Richard Hayne
Richard Hayne is the president and CEO of Urban Outfitters, an American chain of clothing retailers. He has been the chairman and president since 1976 and the CEO since the retirement of Glen Senk in 2012...
NationalityAmerican
ProfessionBusinessman
Date of Birth26 May 1947
CountryUnited States of America
collection customer ideas inspire life lifestyle listen offer ourselves particular talk wants
At URBN, we see ourselves as customer specialists, a collection of brands, each one specializing in one particular customer group, a particular lifestyle or a life stage. We offer her things she wants in environments that inspire her. We talk to her and listen to her ideas and opinions.
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For a suburban man aged 30 to 40, hell is going clothing shopping on a Saturday afternoon. There are about 5,000 other things they would put on the list ahead of clothes shopping.
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Like Free People, the Urban brand is planning to grow by expanding product assortments, expanding the brand reach and by improved marketing.
extension opportunity
In the direct-to-consumer channel, we continue to look at the entire world as an extension opportunity for all of our brands.
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Going forward, we are mindful of the challenges we face in the competitive retail landscape, but we have demonstrated that our concept of building compelling brands that focus on the customers' lifestyles can produce superior results. We will not waver from that concept.
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The Free People brand plans to drive growth on three different fronts: product expansion, geographic expansion and improved marketing.
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Terrain has seen a strong uptick in brand awareness and direct-to-consumer traffic from their inclusion in the Anthropologie Group.
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The Anthropologie brand continues to succeed in emotionally engaging its customers while delivering strong financial results.
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Over time, demand from Registry should help support the home product expansion initiative and vice-versa.
experience precision store
The store experience must become a performance, with the energy and precision of a Broadway play.
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Each brand leader is focused on ensuring that the brand relationship with its customer is strong and differentiated. To accomplish this differentiation, we plan to offer her even more unique product and talk with her in new and exciting ways.
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For many years, we have repeated that the direct-to-consumer channel is growing and capturing a larger share of our customers' wallet.
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Repositioning a brand is never easy and rarely without pain. I believe the Urban brand is making the necessary changes that will allow it to more fully engage its traditional customer and return to solid profitability.
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The suburb in the 1950s was a bedroom community. The father worked in the city, and the mother stayed home. Now people live and work in the suburbs, and businesses have grown up or moved from cities to certain pockets of what was once the suburbs and created these places that are like cities.