Rick Horrow
Rick Horrow
Rick Horrow, as CEO of Horrow Sports Ventures, pioneered the business of sports. He is the Sports Business Analyst for CNN/CNN International, and Fox Sports, and his signature radio program, FOX MoneyBall: The Cost of Winning, can be heard Sunday mornings at 9:00 a.m. Eastern time on over 150 North American Fox Sports Radio affiliates, including XM channel 142. He currently appears on Yahoo Sports Radio's Beyond The Scoreboard Wednesdays at 8ET. A popular commentator on the business, law and politics...
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It is the third cold-weather Super Bowl in 40 years, but the one that may have the most impact on the quality of life in a city.
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Over $2.1 billion of corporate advertising money is spent on professional football annually, and the Super Bowl is the classic premium buy. Corporations are willing to spend $2.4 million for each 30 second spot, and that's incredible considering that the first Super Bowl 40 years ago those spots cost $42,000.
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A lot of the issues are brought from the standard player contract that allows a player to be cut or released. There's very specific medical criteria a team's doctors use, and their ruling usually carry the day.
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No sports entrepreneur would ever let me talk about investing in an NHL franchise for at least the last five years. Now it's taking place in conversation again, really for the first time in nearly a decade.
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The NBA is poised to continue its evolution from an urban basketball league to a global entertainment company.