Ricky Van Veen
Ricky Van Veen
Richard "Ricky" Van Veen is an American entrepreneur. He is the co-founder of CollegeHumor, a popular comedy brand/website and CEO of Notional, a television production company born out of CollegeHumor. Van Veen created the site as a student at Wake Forest. Van Veen's site was earning between $10-15 million a year before the partners sold a controlling stake to IAC/InterActiveCorp. He is also one of the principal owners and founders of Connected Ventures, a company formed around CollegeHumor that included...
NationalityAmerican
ProfessionBusinessman
CountryUnited States of America
I think a mistake a lot of people make is to identify a target audience and then work backwards into creating a product for them.
If you're a content brand, you have to be in every place your audience is. Sometimes your audience is on the couch and wants to watch a 30-minute show, and sometimes they're checking their Facebook feed and want to see something that's only a minute long.
All Internet comedy is niche comedy. If you do an Internet video about Halo, every Halo fan will send it to every other Halo fan. But if you did an episode of a network comedy that parodied Halo, most of your audience wouldn't even get it.
When people tell you Web content is better than television content, they probably don't mean that, they probably enjoy the format of the Web better than the format of TV.