Rita Clifton

Rita Clifton
Rita Ann Clifton CBE is a British advertising professional and a former UK Chairman of Interbrand who currently works as a speaker, facilitator, writer, and non-executive director of a portfolio of companies...
rather
It was one idea which was rather relentlessly executed,
became bit brand tired
It became a bit tired and, as a result, the brand became a bit tired.
calls mecca people represents
Usually, when there have been calls for boycotts of American brands, there were no substitutes that people could opt for instead. Mecca Cola represents that alternative,