Rob Lower
Rob Lower
beyond breaking cover exposure good knowing looked means past perhaps point promotion publicity sell sold spent tickets whether
Our breaking point for knowing whether it was a good promotion to do or not is whether we sold enough tickets to cover it. In the past we've looked at things very simply: We spent $2,000 for this promotion; that means we've got to sell 200 $10 tickets and anything else beyond that is gravy. There are times where we perhaps don't make everything back, but the publicity we've gotten, the exposure we've gotten, eases the loss.
competition exciting game hopefully ice large offer opposed portion promotion taking winning
We have so much competition that promotion is everything. Why do they want to come to the Ice game as opposed to taking some of those other options? Some of that is hopefully the product, a winning and exciting team, but a large portion of that too is what can we offer them.