Rob Norman
Rob Norman
impossible
It will be impossible to distinguish between 'departments' as of Monday.
attempt businesses channel companies define engage generate happen happened internet measure might people response value whatever
What happened with the Internet is that people tended to define their companies by the channel in which they operated. But really when you look at what those businesses do, they all do the same thing. They attempt to generate response and value and measure that value. And they try to get people to engage with something deeper, like content, or whatever it might happen to be.
advertising coming ground structure tried
What we've also got coming down the pike is digitalization of advertising and the video-on-demand channels. We've tried to structure it from the ground up so there are no surprises.