Rob Varley
Rob Varley
Rob Varley has been Chief Executive of the Met Office since 2014...
kicks last season slow weekend
This is the last big weekend before the slow season kicks in.
chase good market mix
It's a new market mix we haven't been able to chase before. We've had good response.
concern drive gas market people price rather traveling within
The price of gas will be a concern this year, and I think that the drive market has shrunk because of that. Nowadays, people are traveling within a 400-mile radius, rather than a 700-mile radius.
groups incentives
We're going after the incentives market, and we're going to be going after the smaller, upscale groups business.
advertise campaign heavy kick march normally numbers open people ready
We normally don't advertise for March through April, because it's a heavy time. Right now, the numbers are off, and we're rethinking that. We're also getting ready to kick off a campaign . . . to let people know we're open and better than ever.