Robbie Bach
Robbie Bach
Robert J. Bach, commonly known as Robbie Bach, was the President of Entertainment & Devices Division at Microsoft. He led the division that was responsible for the Xbox, Xbox 360, Zune, Windows Games, Windows Mobile and the Microsoft TV platform. After 22 years at Microsoft, Robbie announced his retirement from Microsoft effective in the fall of 2010. Robbie now speaks to corporate, academic and civic groups across the country and in 2015 completed his first book, Xbox Revisited: A Game...
console money
We still think in a way the console isn't the way to make money.
across broader challenges continue games role spend thinking time
While I will continue to play an important role in the games area, I will spend more time thinking about our broader challenges and opportunities across the division.
We're not about text, we're not about browsing, we're not about e-mail. We're about gaming.
putting vision
Putting a 56K (modem) in there wouldn't say much about our vision of the future.
consoles game offer point
The point here is about choice. In the past, game consoles didn't offer much choice. You got what they said you got.