Robbie Bach
Robbie Bach
Robert J. Bach, commonly known as Robbie Bach, was the President of Entertainment & Devices Division at Microsoft. He led the division that was responsible for the Xbox, Xbox 360, Zune, Windows Games, Windows Mobile and the Microsoft TV platform. After 22 years at Microsoft, Robbie announced his retirement from Microsoft effective in the fall of 2010. Robbie now speaks to corporate, academic and civic groups across the country and in 2015 completed his first book, Xbox Revisited: A Game...
achieve align announced changes charter continued deliver devices division drive ensuring entertainment excited existing focus future greater intended itself manage momentum objectives plan services share steve
In September, Steve announced some significant cross-company organizational changes intended to achieve greater agility, better manage future growth, and drive our software-based services strategy. Today, I'm excited to share the plan for how our new Entertainment & Devices Division will align itself to deliver on these company-wide objectives and the E&D charter while simultaneously ensuring our continued focus and momentum on existing efforts.
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Price cuts come when you see a need in the marketplace, ... We saw a lot of momentum during the holiday at good prices.
point price whether
Historically, there's been one price point and one configuration. You got it whether you wanted it or not,
busy finishing games putting studios touches xbox
Renowned development studios around the world are busy putting the finishing touches on their Xbox 360 games ,
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Having a head start is an advantage if we can build some momentum around the games that we can ship. If you look at the support we're getting, every major third-party developer in Japan is supporting the launch.
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Eighteen months out we have to go to developers and talk to them about the platform, talk to them about the tools and the architecture so that when the product ships there are amazing games available.
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I think the thing people have to realize is that digital technology is changing the home in a profound way.
putting vision
Putting a 56K (modem) in there wouldn't say much about our vision of the future.
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We expect a strong portfolio of titles on launch day and through the holidays that will appeal to fans of every genre and gamers in every region,
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You have to remember that the cost of those chips puts them out of the range of the console market.
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The point here is about choice. In the past, game consoles didn't offer much choice. You got what they said you got.
console money
We still think in a way the console isn't the way to make money.
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While I will continue to play an important role in the games area, I will spend more time thinking about our broader challenges and opportunities across the division.
We're not about text, we're not about browsing, we're not about e-mail. We're about gaming.