Robert Earl
Robert Earl
Robert Earlis the founder and CEO of Planet Hollywood, Chairman of the Planet Hollywood Resort & Casino in Las Vegas, and host of Robert Earl's Be My Guest television program which airs weekly on the Cooking Channel...
bring hollywood
We're going to bring Hollywood to Vegas, and we're going to have a must-see attraction.
brand business casinos center expect fresh hollywood ideas large planet profit retail turn
We expect to do a large retail business with the Planet Hollywood brand on everything. We have a new logo and fresh ideas and expect there will be synergies with the hotel-casino to turn the retail into more of a profit center than most casinos enjoy.
alter base broaden customer edgy face higher plan plane present trendy
The plan is to put the Aladdin on a higher plane than it has been, to alter and broaden the customer base from what it has been enjoying, and to present a more edgy and trendy face to the public.