Robert McChesney
![Robert McChesney](/assets/img/authors/unknown.jpg)
Robert McChesney
american-critic commercial history interests national trade whose
If you look at the history of broadcasting, what you find is the National Association of Broadcasters is a trade association whose mission is to protect the interests of the commercial broadcasters.
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Also, the commercial media in a superior position, really, to any other corporate lobby, because where would people hear about commercial media or corporate media criticism, where would they hear criticism of them other than in the commercial media?
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The relationship between the media owner, their relationship isn't strictly with people and audiences. It's also with advertisers, and that's the most relationship in radio; in fact it pays the bills.
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The number one lobby that opposes campaign finance reform in the United States is the National Association of Broadcasters.
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The commercial broadcasters have tremendous influence in Washington, D.C., for a couple of reasons. First, they're extremely rich and they have lots of money and they have had for a long time, so they can give money to politicians, which gets their attention.
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The majority of this money goes to pay commercial broadcasters to run these ads, these TV spots, which are now the whole basis of campaigning.
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If you're running for reelection in the House of Representatives race, you know, it's very important to you that you be on fairly good terms with the local affiliates in the largest market in your area. I mean you don't want to antagonize them.