Robert Mondavi
Robert Mondavi
Robert Gerald Mondaviwas a leading California vineyard operator whose technical improvements and marketing strategies brought worldwide recognition for the wines of the Napa Valley in California. From an early period, Mondavi aggressively promoted labeling wines varietally rather than generically. This is now the standard for New World wines. The Robert Mondavi Institutefor Wine and Food Science at the University of California, Davis opened October 2008 in his honor...
NationalityAmerican
ProfessionBusinessman
Date of Birth18 June 1913
CountryUnited States of America
I say to consumers: instead of relying totally on critics, drink what you like and like what you drink.
Also, many consumers consider a critic to be like God Almighty.
I am a great believer in research and innovation.