Robert Passikoff
Robert Passikoff
bored consumer easily fact product substitute
The fact is that you don't want the consumer to get bored with your product or they'll easily substitute it with something else.
awareness fact lack suffers
The fact is that lack of awareness is not something Stewart suffers from,
fact looks meaning woman
The fact is that it is a woman who looks like she could be my wife, and that has meaning for some.
poisoned themselves
They're actually doing now what they should have done two years ago, which is to distinguish themselves from what had become a poisoned brand.