Robert Passikoff
Robert Passikoff
changed damage landscape time
The damage was done a long time ago. The competitive landscape is so dramatically changed from two years ago.
company hundred invested percent seen
The company has seen how tenuous it can be to be a hundred percent invested in one person,
castle fighting level looking queen valley
She used to be the queen in the castle on the hill, looking down on everyone else in the valley, ... Now she's in the valley with everyone else, fighting it out on a level terrain.
advertising consumers days engaging event heads large special takes
Engaging consumers these days ? in their minds, in their hearts, in their heads ? takes more than advertising on a special event to a large audience.
borrow brand customers expecting good martha needs rated shore tv
A brand needs to be rated a 107 or better by customers for it to see real profitability, ... If they were expecting the TV show to substantively shore up the weakened brand, we'd have to borrow from Martha and say it wasn't such 'a good thing'.
added blessed bought brought buy consumers count martha maybe pay premium price product remove sheet thread value
Martha brought added value to the product. Consumers bought a 100 thread count sheet that was blessed by Martha. If you remove her name, the product still exists. Consumers may buy it but maybe won't pay the premium price for it,
side softer trying victim villain
They migrated her from villain to victim and now they are trying to show you the softer side of Stewart.
found
It wasn't just that she was found guilty. She was also found to be mean-spirited.
companies contact employees fact points touch waking
More companies are waking up to the fact that one of the most important touch points they have is when employees have contact with customers.
enormous financial issue knows stand
While it's an enormous financial institution, the issue is that they don't really stand for anything. Everyone knows them, but no one knows what they stand for.
book buying completing haunt manuscript microsoft mistakes nine sooner split
Two mistakes haunt me: Not completing the manuscript of my book sooner and not buying Microsoft in 1986 before it split nine times.
company distance immediate remains
Will the company survive? That remains to be seen, ... The immediate thing for MSO to do is distance the company from Stewart.
broad customer financial personal service umbrella
umbrella sense of real personal treatment, real customer service and spanning a broad financial arena.
advantage attainable becomes buy consumer equally less likely marketers people problem pronounce slightly sudden twist
What marketers try to do is take a problem and twist it to their advantage, ... If you can't pronounce the name, all of a sudden it becomes something that's slightly less attainable for the consumer and it becomes more desirable. But it's equally likely that when people don't buy it, it's because they don't know how to pronounce the name.