Robert Passikoff
Robert Passikoff
accepted correctly names
A lot of names that were country-based, especially from France, have now become accepted and articulated and pronounced correctly by consumers,
side softer trying victim villain
They migrated her from villain to victim and now they are trying to show you the softer side of Stewart.
entered group people spending
So, you've got a whole group of new people who have kind of entered into the holiday, and they're spending money.
brand company compete knew longer minutes months taken
This company, as it is configured today, is unsuited to compete in the marketplace with its brand taken away, ... This is no longer the same company that we knew 10 minutes ago or even 22 months ago.
bored consumer easily fact product substitute
The fact is that you don't want the consumer to get bored with your product or they'll easily substitute it with something else.
awareness fact lack suffers
The fact is that lack of awareness is not something Stewart suffers from,
fact looks meaning woman
The fact is that it is a woman who looks like she could be my wife, and that has meaning for some.
brand castle
In May of 2002, when the brand competed with others, they were doing so from the castle on the hill. Now they're in the moat with everyone else.
asked martha responses
In May 2002, if you asked me anything about Martha Stewart, all of my responses would have been positive.
easy fashion full impossible mary queen quite terms trying turning
I liken what Wal-Mart's trying to do in terms of fashion to turning around the Queen Mary at full steam, ... It's not impossible to do. But it's not easy either, and it's going to take quite a long time.
brand categories company compete fall financial goes hit life martha sustain
If Martha goes to jail, this company will be hit but it won't fall apart, ... It could still compete in all the categories because it has a life of its own now and it's not as reliant upon Stewart to sustain financial viability. Sure, it will become a different company, with a different brand strategy, in need of a new leader.
accessible means reached style target
Target means style at accessible pricing. Wal-Mart hasn't reached that point.
borrow brand customers expecting good martha needs rated shore tv
A brand needs to be rated a 107 or better by customers for it to see real profitability, ... If they were expecting the TV show to substantively shore up the weakened brand, we'd have to borrow from Martha and say it wasn't such 'a good thing'.
found
It wasn't just that she was found guilty. She was also found to be mean-spirited.