Robert Passikoff
Robert Passikoff
accepted correctly names
A lot of names that were country-based, especially from France, have now become accepted and articulated and pronounced correctly by consumers,
poisoned themselves
They're actually doing now what they should have done two years ago, which is to distinguish themselves from what had become a poisoned brand.
entered group people spending
So, you've got a whole group of new people who have kind of entered into the holiday, and they're spending money.
expensive gift gotten point sonnet written
I think that we've gotten to a point where we do think that a really good, really expensive gift may actually take the place of a sonnet written on your own.
apology brand everybody front great particular putting risk understand
Her particular brand of hubris, not withstanding her apology and contrition, well, you had to understand that everybody would be watching. There is great risk in putting her back in front of so many people.
desire people
I think that people look for things that are convenient. There's a desire to connect.
brand certainly customer fashion impossible willing
It's difficult, but in these times, when the customer is willing to look around for fashion, it's certainly not impossible for Wal-Mart's new brand to succeed.
martha platform
She's not ducking what happened. This is a platform to show the reformed Martha to the world.
brand categories company compete fall financial goes hit life martha sustain
If Martha goes to jail, this company will be hit but it won't fall apart, ... It could still compete in all the categories because it has a life of its own now and it's not as reliant upon Stewart to sustain financial viability. Sure, it will become a different company, with a different brand strategy, in need of a new leader.
brand castle
In May of 2002, when the brand competed with others, they were doing so from the castle on the hill. Now they're in the moat with everyone else.
fact looks meaning woman
The fact is that it is a woman who looks like she could be my wife, and that has meaning for some.
awareness fact lack suffers
The fact is that lack of awareness is not something Stewart suffers from,
bored consumer easily fact product substitute
The fact is that you don't want the consumer to get bored with your product or they'll easily substitute it with something else.