Robert Sandelman
Robert Sandelman
ahead audience card executives felt special spend target turned
I felt that there should be a special card for high-earning executives who spend a lot. After identifying this target audience to American Express, they went ahead and did it. The card turned out to be a big success.
master rest three
Once you master those three concepts, the rest comes easy.
category decided defined eventually ourselves promotion sales transform trend turned
We eventually decided to transform ourselves into a sales promotion agency, which turned out to be the first one in America. We had started a trend and defined a new category of communications services.