Rod Lache
Rod Lache
brand content equity higher means price putting reinforce vehicles
When you can price much higher that means you can put a lot more content into the vehicles and can reinforce that brand equity by putting out exceptional products.
allow bank believe company deal financing head industry obtain secured small specific struggling weather
We believe that Dana is struggling to obtain secured bank financing and a bank deal may not materialize, or if it does, it may be too small to allow Dana to weather company specific and industry head winds.
argument change gm legitimate primary reason thinking
The primary reason for our change of thinking is that there may be a legitimate argument that GM and the UAW would be better off if Delphi files.
brand feeling support
My feeling is that it (the Firestone brand) is irreparably damaged. I don't see how or why they would try to support the brand when they have a better brand (Bridgestone) that is unscathed by this news.
brand feeling support
My feeling is that it (the Firestone brand) is irreparably damaged, ... I don't see how or why they would try to support the brand when they have a better brand (Bridgestone) that is unscathed by this news.