Rodney Knox
Rodney Knox
Rodney Knox quotes about
experience fans vehicle
This is another vehicle for our fans to experience our shoes.
nike relationship
Nike has had a long-standing relationship with A-Rod and this just formalizes it,
core game players seeing surface
This is an international game at the core now. We're seeing more and more international players surface in different areas.
areas emphasis game outside point popularity reach reflective
We're very cognizant of it, but I wouldn't say it was a point of emphasis this year. I think it's just reflective of the popularity of the game and we've done a lot to reach out to areas outside the U.S.
approach felt
We felt like it was the appropriate approach for that campaign.