Roger Kay
![Roger Kay](/assets/img/authors/unknown.jpg)
Roger Kay
campaign designed growth issue
I think the issue now is that growth may have stalled, and a campaign like this may be designed to reinvigorate it.
background cash city fairly finances flow grow huge noise politics price rise stock
They have a huge cash flow that finances a whole city of people, and yet where you can grow from there is actually fairly limited. Microsoft's stock price isn't going anywhere, and in that environment, politics that were background noise rise to the foreground.
apple company computer inside totally using
If I were inside Dell, I would be using Apple as the benchmark. Apple has totally wowed the computer world. They are the company to beat.
deals existing faster
The faster the obsolescence, the better the deals on existing stuff.
line particular segments small targeted
This new line is targeted at segments that have been underserved before - in particular the small business.