Roland Rust
Roland Rust
Roland Rust is an American business professor, author and consultant...
effective huge less mass media rather
I think it has a huge impact. It's become more important, rather than less, because mass media has become less effective. It's particularly more effective than an advertisement, because people's defenses are down.
lots ought twice
If you think you want something with lots of features, you ought to think twice about that.
olympics stake winter
There's a lot at stake for the Winter Olympics now.
creation despite faster feature ingrained popular products simpler wisdom
Simpler is better -- despite popular wisdom and a marketplace ingrained in the creation of products that are ever smaller, faster and more feature laden.