Ron Belanger
Ron Belanger
consumer controlled cost difficulty dollars effective front full longer marketing message people period tv watch
That's 30 uninterrupted 30-second TV spots. Think how much that would cost on TV, and the difficulty in getting people to watch even one full 30-second ad. To me, that's a much more effective use of marketing dollars if you know your message is in front of the consumer for a much longer and more controlled period of time.
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I had police officers, fireman and building inspectors come to my booth at the National Hurricane Conference and they thought it was phenomenal.
advertising bowl buying half last percent super
Half of the Super Bowl advertisers are buying search-supported material, up about 100 percent from last year.